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'Pinball': Active Park Assist from Ford.
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Ever driven past a tight parking spot and wished that your car could just park itself? Ford’s remarkable Active Park Assist technology helps you to do just that. The technology can help steer you into parking spaces using an ultrasonic-based sensing system and electric power-assisted steering. Simply push a button and the sensors of this innovative system will locate a big enough space as you pass it. It will then steer you into the space, while all you have to do is follow the on-screen instructions and audible signals to operate the accelerator, gears and brake.
This is just one of the many remarkable technologies being put to the test in Ford’s new Primary Brand campaign. Ford believes in making remarkable technology accessible and affordable for everyone. Bringing to life their promise to help you “Go Further”.
To fully demonstrate these remarkable technologies, Ford has filmed a series of dramatic digital films which test Ford’s technologies in amazing ways. From parking a car on the roof edge of a city skyscraper using Active Park Assist, to a diver diving through a Ford B-MAX thanks to its ingenious Easy Access Door System.
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