Friday, February 3, 2012

Ferrari F2012 F1car Launch - internet a new platform for car launch

Ferrari unveiled the 2012 car on Friday morning that it hopes will return it to world championship-winning glory.

After being forced to cancel its launch ceremony because of heavy snow at Maranello, the team published the first images of its car on its official website instead.

Having promised a more radical approach with its car that it has had in recent seasons, the new Ferrari is the result of a big effort at the factory under the guidance of new technical director Pat Fry.

The team was forced to cancel the official launch ceremony for the car at Maranello due to the weather, with heavy snow across much of Europe. As a result it is also unable to shake the car down at its Fiorano test track.

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