2012 Brammo Empulse R Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces. Getting a revised look, the basic Empulse design is still there with some subtle changes
Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership.
The hope from Brammo is clearly that the six-speed transmission, premium components, and comparable segment machines will make the added cost justifiable to consumers, though the reality is at the end of the day, you are paying premium motorcycle prices for a machine that most sport bike enthusiasts are going to experience a very limited range with. With Brammo one of the original manufacturers touting the lack of a need for a gearbox on an electric motorcycle (they make nearly maximum torque at 1 rpm, you know), CEO Craig Bramscher admitted the company’s previous statements at the launch, but retorted that the IET gearbox from SMRE provided an entirely different riding experience from before.
Here is Brammo’s official press release regarding the Empulse and Empulse R:
ASHLAND, Ore. May 8, 2012 – Brammo, Inc., the designer and manufacturer of world leading electric motorcycles, today revealed pricing and production plans for the Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the stunning new design.
At this unique electric vehicle industry event, Brammo has demonstrated to consumers and motorcycle insiders alike the advancements in electric motorcycling and is providing a glimpse of what is to come in the future. The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed as well as a breakthrough battery and powertrain system enabling a great zero-emission experience.
At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:
Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558
Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.
Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. As a result, these motorcycles now come with a water-cooled AC motor and fully integrated IET ™ six speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability. To ensure the highest quality performance and design, Brammo works with internationally renowned manufacturers for superior components of their motorcycles. This close attention to the supply chain ensures the durability, reliability and ultimately future resale value of Brammo products.
“It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that,” said Craig Bramsher CEO and president of Brammo. “From concept to production the Empulse product has evolved quite a bit. We are bringing you a different motorcycle that promises to be more than what our riders expected.”
The two models vary as follows:
The Empulse body work is all plastic has semi adjustable front suspension and semi adjustable rear suspension.
The Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.
Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and chose the lucky winner.
True to Brammo’s devotion to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with Carbonfund.org to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with this event.
In additional efforts to reduce travel and carbon intensity of the event, Brammo will stream the launch event live to tens of thousands of motorcycle enthusiasts, who will be able to experience the launch party across the nation and afar in Asia and in Europe .
TECHNICAL SPECS
Make Model
Brammo Empulse R
Year
2012
Motor Type Permanent Magnet AC (PMAC) - Water Cooled
Motor Controller Sevcon Gen 4
Throttle Ride by wire
Peak Continuous Current 270 amps
Battery Brammo Power™ BPM15/90 Lithium-Ion ( NCM Chemistry)
Starting Electric
Max Power
54 hp 40 kW @ 8,200 rpm
Max Torque
63 Nm 46.5 ft-.lb
Transmission
IET 6 speed gearbox with multi-plate, hydraulic activated wet clutch
Drive Direct Chain Drive (14/48) 520 O-ring chain
Recharge Time Level I maximum charging time: 8 Hours. (0 – 99% SOC, no cell imbalances)
Level II maximum charging time: 3.5 Hours. (0 – 99% SOC, no cell imbalances)
Every 10 minutes of Level II charging adds up to 5 miles of range
Operating Modes 2 Operating Modes selectable through the handlebar switch: 1. “Normal” - limits acceleration by reducing maximum current delivered to the motor through the motor controller in order to maximize driving range. 2. “Sport” - provides maximum performance in both acceleration and top speed.
Frame Brammo E-Beam™ Aluminum, Fabricated by Accossato in Italy
Front Suspension
Fully Adjustable 43mm Marzocchi Forks
Rear Suspension
Fully Adjustable Sachs Shock
Instrumentation dual piston Hydraulic Brembo Brake Caliper
Front Brakes
2 x 310mm Brembo floating disk with twin four piston Hydraulic Brembo Brake Calipers, Radial Mount.
Rear Brakes
Single disc Brembo dual piston Hydraulic Brembo Brake Caliper
Front Tyre
120/70-17
Rear Tyre
180/55-17
Seat Height 800 mm / 32.5 in
Weight
200 kg / 440 lb
Driving Range City: 121 miles* (195 km)
Highway: 56 miles** (90 km)
Combined: 77 miles*** (124 km)
Fuel Economy 485 mpg-e 206 km/L-e
Top Speed 160 km/h / 100 mp/h
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| 2012 Brammo Empulse R |
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| 2012 Brammo Empulse R |
Here is Brammo’s official press release regarding the Empulse and Empulse R:
 |
| 2012 Brammo Empulse R |
At this unique electric vehicle industry event, Brammo has demonstrated to consumers and motorcycle insiders alike the advancements in electric motorcycling and is providing a glimpse of what is to come in the future. The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed as well as a breakthrough battery and powertrain system enabling a great zero-emission experience.
At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:
Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558
Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.
 |
| 2012 Brammo Empulse R |
“It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that,” said Craig Bramsher CEO and president of Brammo. “From concept to production the Empulse product has evolved quite a bit. We are bringing you a different motorcycle that promises to be more than what our riders expected.”
The two models vary as follows:
 |
| 2012 Brammo Empulse R |
The Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.
Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and chose the lucky winner.
True to Brammo’s devotion to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with Carbonfund.org to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with this event.
In additional efforts to reduce travel and carbon intensity of the event, Brammo will stream the launch event live to tens of thousands of motorcycle enthusiasts, who will be able to experience the launch party across the nation and afar in Asia and in Europe .
TECHNICAL SPECS
Make Model
Brammo Empulse R
Year
2012
Motor Type Permanent Magnet AC (PMAC) - Water Cooled
Motor Controller Sevcon Gen 4
Throttle Ride by wire
Peak Continuous Current 270 amps
Battery Brammo Power™ BPM15/90 Lithium-Ion ( NCM Chemistry)
Starting Electric
Max Power
54 hp 40 kW @ 8,200 rpm
Max Torque
63 Nm 46.5 ft-.lb
Transmission
IET 6 speed gearbox with multi-plate, hydraulic activated wet clutch
Drive Direct Chain Drive (14/48) 520 O-ring chain
Recharge Time Level I maximum charging time: 8 Hours. (0 – 99% SOC, no cell imbalances)
Level II maximum charging time: 3.5 Hours. (0 – 99% SOC, no cell imbalances)
Every 10 minutes of Level II charging adds up to 5 miles of range
Operating Modes 2 Operating Modes selectable through the handlebar switch: 1. “Normal” - limits acceleration by reducing maximum current delivered to the motor through the motor controller in order to maximize driving range. 2. “Sport” - provides maximum performance in both acceleration and top speed.
Frame Brammo E-Beam™ Aluminum, Fabricated by Accossato in Italy
Front Suspension
Fully Adjustable 43mm Marzocchi Forks
Rear Suspension
Fully Adjustable Sachs Shock
Instrumentation dual piston Hydraulic Brembo Brake Caliper
Front Brakes
2 x 310mm Brembo floating disk with twin four piston Hydraulic Brembo Brake Calipers, Radial Mount.
Rear Brakes
Single disc Brembo dual piston Hydraulic Brembo Brake Caliper
Front Tyre
120/70-17
Rear Tyre
180/55-17
Seat Height 800 mm / 32.5 in
Weight
200 kg / 440 lb
Driving Range City: 121 miles* (195 km)
Highway: 56 miles** (90 km)
Combined: 77 miles*** (124 km)
Fuel Economy 485 mpg-e 206 km/L-e
Top Speed 160 km/h / 100 mp/h
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