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Tuesday, June 5, 2012

Hero MotoCorp Aggressive Expansion

Looking to quickly establish itself as an independent and fiercely ambitious mass market two-wheeler company HeroMotor Corp (HMCL) already set the ball rolling with the recent announcement of its alliance with Erik Buell Racing (EBR) for major R&D initiatives that include developing a concept hybrid scooter among other long-term technological advances.
Hero MotoCorp
 With the blueprints for future growth and prosperity made visible, the country’s largest two-wheeler manufacturer is now talking names and numbers and has clearly chalked out an elaborate plan in order to achieve maximum share in the country’s rapidly expanding two-wheeler market.

 Unveiling a slew of strategic initiatives to move towards its vision of capturing the future potential of this price and efficiency focused two-wheeler market, Pawan Munjal, Managing Director and Chief Executive Officer, HeroMotor Corp Ltd said, “We have been moving with great speed towards giving shape to the vision that I outlined at the launch of our new brand identity in London less than a year back.” 
Hero MotoCorp 
Munjal went on to propose on behalf of the company that it will in fact invest over Rs 2,500 crore in setting up two new plants, expanding the capacity of its existing plants and setting up a state-of-the art Technology/R&D centre spread over 250 acres at Kukas, Jaipur in Rajasthan.
Hero MotoCorp 
For the first of the two new proposed production facilities, HMCL will be making an initial investment of Rs 400crore to completely set it up at Neemrana in Rajasthan. Construction of the plant will commence soon, and should be up and running by the first quarter of 2014. The plant will employ over a 1,000 personnel and and will have an installed capacity of 750,000 units per annum. 
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