AMG Celebrates 45th anniversaryAround the world, the three letters AMG, embody automotive high performance, exclusivity and dynamic driving excitement. This month, the company founded in 1967 by Hans Werner Aufrecht and Erhard Melcher is celebrating its 45th anniversary.
The image of AMG as the performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique approach to creating high-performance vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance segment. The AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.
Milestone 1967: Company founded by Hans Werner Aufrecht and Erhard Melcher
1990: Cooperation agreement concluded between what was then Daimler-Benz AG and AMG
1993: C 36 AMG was the first jointly developed vehicle
1999: Gradual integration into the Daimler group began and completed in 2005
2009: The SLS AMG is the first vehicle developed independently by Mercedes-AMG
Driving performance for the new generation
AMG recently revealed plans to launch the new A 45 AMG in Europe and other markets (not available in the U.S.) beginning in 2013. The new A45 AMG - the top-of-the-range Mercedes-Benz A-Class model, will address a new target group that is younger than the traditional AMG customer. Professionally successful and independent, these customers are looking for a smaller, dynamic and expressive vehicle matched with high performance capability. The AMG 2.0-liter four-cylinder turbo engine specially developed for the A 45 AMG is expected to set new standards in its displacement class: with maximum torque significantly above 400 Nm (295 lb-ft.) and low consumption levels, AMG is aiming to take the leading position among the competition. "Our goal is to build the most dynamic, most powerful and at the same time most efficient four-cylinder series production compact car. Together with other future high-performance compact cars, the new A 45 AMG will embody exclusive dynamism and the "AMG Performance 50" growth strategy. With this passionate commitment to what for us is a new vehicle segment, Mercedes-AMG plans to make a significant contribution to the growth of Mercedes-Benz Cars", according to Ola KÃ¤llenius, Chairman of the Board of Management of Mercedes-AMG GmbH.
SLS AMG as the first independently developed vehicle
As the first vehicle developed independently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the competence and passion which exists at the headquarters in Affalterbach.
For MY2013 in the U.S., Mercedes-Benz will offer the new SLS AMG GT. Available as a Coupe or Roadster, the new SLS GT will go on sale in mid-November 2012.
The specific assembly area for the SLS AMG is located in the largest Mercedes-Benz production plant in Sindelfingen. The AMG 6.3-liter V8 engine comes direct from the AMG engine workshop in Affalterbach, where is it hand-assembled according to the traditional "one man, one engine" philosophy.
Consistent growth strategy
Mercedes-AMG has witnessed extremely dynamic growth and is enjoying strong demand for its vehicles, particularly in the United States, one of its three largest markets. The global growth is continuing in 2012. In the first quarter of the year, AMG recorded growth of more than 30 percent, marking it the best first quarter in the company's history. As a result, AMG will continue its consistent growth beyond 2012 and make significant contributions to the sales achieved by Mercedes-Benz Cars. Based on a future growth strategy entitled, "AMG Performance 50," in the coming years, AMG will add several new models to its broad high-performance portfolio. According to Ola Kallenius, Chairman of the Board of Management of Mercedes-AMG GmbH, "We have decided to expand our model range from its current level of 22 vehicles to around 30 vehicles in the future. We are looking to increase our global sales which today stand around 20,000 vehicles, to more than 30,000 vehicles by the time our 50th anniversary, and thereby assert our leading position in this exclusive segment."
In addition to the new performance compact car, the SLS AMG GT and the GL 63 AMG, in the future the S-Class segment will play an even greater role at AMG. The current offering comprising the S 63 AMG and S 65 AMG, as well as the CL 63 AMG and CL 65 AMG, will be extended further over the coming years.
To meet the increasing demand, AMG is also expanding its production capacity accordingly. As a result, the new AMG 2.0-liter four-cylinder turbo engine will be produced at the Mercedes-Benz MDC Power engine production plant in KÃ¶lleda (Germany?). Of course the 2.0-litre four-cylinder turbo engines will also be produced in line with the traditional AMG philosophy of "one man, one engine". A characteristic feature of this production principle is the AMG engine badge bearing the signature of its engine builder.
Even more future AMG models with all-wheel drive
All-wheel drive is set to play a bigger role at Mercedes-AMG in the future too - being offered not just for SUVs and off-road vehicles, but also for other AMG high-performance vehicles. Mercedes-AMG currently has four all-wheel-drive models in its range: the ML 63 AMG, the G 63 AMG, the G 65 AMG and the GL 63 AMG. To mark the start of the new era, in 2013 the new A 45 AMG (not available in the U.S.) will feature a performance-oriented all-wheel drive system as standard.
AMG Lightweight Performance design strategy
A further building block adopted from the world of motorsports is the area of lightweight construction - less weight means better performance and lower fuel consumption. As part of the lightweight construction strategy known as "AMG Lightweight Performance," Mercedes-AMG will continue to apply consistent measures to reduce vehicle weight. Through their experience with the SLR, the AMG Black Series and in motorsports, Mercedes-Benz and AMG have accumulated more than 10 years of expertise in working with carbon fiber. The SLS AMG incorporates a carbon fiber driveshaft, and the SLS AMG Roadster draught-stop is composed of a carbon fiber sandwich structure. The 2013 SL 63 AMG and SL 65 AMG feature an internal support for the trunk lid produced from lightweight carbon fiber composite.
17 AMG for MY2013 ranging from 415 hp to 621 hp
As AMG celebrates its 45th anniversary, the model range is now not only larger and more diverse than ever before, and tailored to exceed the unique wishes and requirements of passionate AMG customers. In the U.S., the MY2013 range will include 17 AMG high-performance vehicles with power outputs ranging from 415hp to 621 hp. The selection of models available includes coupes, sedans, SUVs , roadsters as well as the SLS GT AMG super sports car. Each AMG model is an all around performance vehicle featuring a perfect combination of a powerful engine sound, excellent handling and an emotional driving experience. The 2013MY U.S. lineup AMG includes:
C63 AMG Coupe
C63 AMG Sedan
E63 AMG Sedan
E63 AMG Wagon
GL63 AMG (arriving in 2013)
SLS GT AMG Roadster
SLS GT AMG Coupe
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
ARTICLE BY http://mbworld.org/